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Abstract

Home Staging | Sell Your Home | Terry Haas | Staging Home

To homeowners who want to sell their home fast at the price they
want...

And to real estate agents who want to help their clients get their
homes ready to sell...

Sell your home now!

Watch the video below to learn more.

Introducing the You Win! Guide--a simple, quick, easy blueprint to get your
home ready for market.

We see it every day . . . eager, excited buyers walk into a house,
already imagining their children playing in the yard, walking down the
stairs in their graduation caps and gowns, and bringing their own
children to see Grandma and Grandpa.

Then it happens.

Their faces fall as they look around at the scuffed floors, the ugly,
stained carpet, and the old appliances. Their foreheads wrinkle
slightly as they get a whiff of the cat's litter box. They aren't
impressed, and they aren't going to buy.

We've seen it hundreds of times, and if you're a real estate agent, you
have, too.

-

But it doesn't have to be this way when you sell your home.

A buyer knows within seconds whether he or she likes your house. If you
don't make a great impression on buyers in that first minute, it
doesn't matter what you show them later. They won't buy.

Remember, people buy based on emotion, and then they justify their
decision with facts. Your job as the seller is to make them fall in
love with the home (just as you did when you bought it) and then give
them plenty of logical reasons why they need your house . . .

. . . Like the garage is just the right size for all their toys, plus
the workbench and toolbox. Or they've finally found the house with the
backyard big enough for the kids and dogs.

But most houses don't make prospective buyers fall in love with
them--or worse, they push buyers away.

Unfortunately, most real estate agents won't tell you the brutal,
honest truth for fear of offending you and losing the listing. Most
friends and neighbors won't tell you the truth for fear of hurting your
feelings.

We're not afraid, and we'll tell it to you straight. We're here to help
your house sell now, not six or nine months from now.

Right away.

If you're a real estate agent, we'll tell your clients the hard truth,
so you don't have to. You'll be the hero who sold their house . . . and
they'll tell everybody they know what a great agent you are.

Why should you listen to us?

We're Terry Haas, of HGTV's Designed to Sell, and Julie Chalupsky, the
real estate agent known throughout the industry for my eye for home
decoration and preparation for sale. We've created a guide to take you
step-by-step through your home to make it sell.

Terry Haas HGTV Designed to Sell Most people know me for my recurring
role on HGTV's hit show Designed to Sell. Now in my fourth season as
one of the show's featured real estate agents, I show millions of
viewers how staging a home and making low-cost improvements can help
sell a property fast, at top dollar. By being honest and critical
without being cruel, I show them how making a small investment before
the open house can bring a big return at closing.

I started my real estate career in Atlanta and later worked as the
project manager for a premier real estate firm, overseeing the sales of
3,000 homes in the Washington, D.C. area. I live in Charleston, South
Carolina, with my husband Tim and our son Nicholas, and I have my own
home-staging consulting business. I help clients transform their homes
into stand-out properties in a very tight market. This guide is the
next natural step to helping sellers and agents.

Terry Haas HGTV Designed to Sell For over five years, I have been
growing a real estate career and have been recognized as a top
producer, top sales agent, and top listing agent. I have also won
several industry awards and have developed a keen eye for decorating
and knowing what will sell. I am passionate about helping sellers
prepare homes for sale, and writing this book was a way to give sellers
and fellow agents the tools they need to win.

I have been in the "home" business my whole life by decorating model
homes, investing in properties all over the country, owning a staging
company, and now selling real estate. My husband Jim, our beautiful
daughter Ellie, and I are proud to call Charleston, South Carolina,
home.

If you follow our advice, your home will show better than any other
home on your block. We guarantee it.

We won't tell you to spend thousands of dollars or to remodel your
bathrooms, but we will give you some little-known secrets and tips to
get your home ready for the market and show off its greatest potential.

In fact, we will save you money!

You're probably asking yourself how that's possible. If you're not
spending a lot of money, how are you going to show off your home
properly?

You will need to spend some time and effort, along with a little money,
to get your house ready to sell. But you will be surprised at how
inexpensive these secrets will be, compared with remodeling or staging,
and how much you stand to gain.

According to Homegain, sellers who spent $500 on staging recovered
over 343% of the cost when they sold their home.

Take a look at these simple projects and how much return you can get on
your investment. And it doesn't cost a lot to clean or add brighter
light bulbs.

1. Cleaning and Decluttering 973% Average Return on Investment
2. Lightening and Brightening 865% Average Return on Investment
3. Yard Improvements 426% Average Return on Investment
4. Plumbing and Electrical 260% Average Return on Investment
5. Staging 251% Average Return on Investment
6. Updating Kitchen and Bath 168% Average Return on Investment
7. Painting Interior 148% Average Return on Investment
8. Updating Carpeting 104% Average Return on Investment
9. Updating Flooring 101% Average Return on Investment
10. Painting Exterior 76% Average Return on Investment

-

You might be thinking: why bother?
Why not just reduce the price?

The cold, hard truth is that homes that are prepared for sale properly
sell faster and for more money.

Why?

Because when Betty and Bob Buyer come to see your home, they are
looking for two things:

1. What they love about your home.
2. What they don't love and could use as a negotiating tactic.

You read that right. They're looking for any reason they can find to
reduce your price!

There are only two reasons why a property doesn't sell: it's priced
wrong, or it's ugly.

A beautiful home priced correctly--with a value that can be
justified--will sell, even in a bad market.

David N. - Daniel Island, SC "As a residential real estate agent and
recent seller of my personal home, the book You Win! is an absolute
must-read. The book provides valuable tips to SAVE you money when
listing your home by providing the information you need but often don't
want to hear.
I highly recommend buying and reading the information in the book You
Win! and implementing all the steps. In the short run, it takes work to
prepare your home for sale. The end result will be a quick closing so
you can take advantage of the market. A home that stands out from the
competition will sell--it only takes one buyer!"
David N. - Daniel Island, SC
Realtor, Daniel Island Real Estate

So if your home shows like a model home . . .
and the buyers can't find anything to use against you . . .
YOU WIN!

We're going to give it to you straight from a buyer's perspective. No
one else will, and you need to know what buyers are thinking. You need
this guide to sell your home.

Betty and Bob Buyer are picky--and with so many homes on the market,
they can be. They're told to be picky by the media and real estate
agents. The little details will either light them up or turn them off.

Believe it or not, they will rationalize the big details--but the
little ones, even if they're easily fixed (like a bright green
hallway), will eat away at them. And those little details will lose you
the sale.

We will tell you exactly what they are thinking but don't want to say.
The focus is not on staging with fancy rented furniture or redecorating
your house so it looks like everyone else's. This is how to take the
unique, beautiful home you are selling and make it appeal to the most
buyers so you sell it.

Pretend we are walking with you through your home, telling you what
needs to be addressed. With this guide, we're going to go inside,
outside, upstairs, downstairs. We're going to open doors, open closets,
and peek in places you might not want us to.

Why?
Because Betty Buyer will.

She will look in your cabinets to see if there is enough space for her
dishes, and she will open your closet to see if her clothes will fit.
She will even open your medicine cabinet to see what's in it (so make
sure it's empty). Ask your realtor. He or she can tell you horror
stories of how far buyers will go in checking out a home.

Agents, if you give this guide to your clients, you'll be shocked at
how much better open houses and showings go, and how much more you'll
take home in commissions.

The goal of home preparation is to improve the home's appearance in the
eyes of potential buyers, with the ultimate goal of selling the home
quickly and for the highest possible price. The key to selling your
house quickly is appealing to the largest audience.

The first step in selling your house starts with your mindset. After
you put your home on the market, it's no longer really "yours." It's a
house, a product to sell, and you need to detach yourself from your
home so you will be less emotional and more objective.

Think of the last time you sold a car. You cleaned it, took care of
details like chipped paint, and made sure the interior was spotless.
You're going to do the same thing with your house, with our help.

Betty and Bob Buyer want to walk in and picture themselves living in
this house. They don't want to see clutter, wear and tear, and things
they need to update.

Here are a few statistics about what buyers want and how that benefits
sellers:
* According to a Maritz survey, 63% of buyers will pay more for homes
in move-in condition.
* A staged home will sell, on average, 17% higher than an unstaged
home. (U.S. Housing and Urban Development)
* In controlled tests selling identical homes professionally staged
versus those not staged, the unstaged houses sold in 102 days,
while the staged houses sold in 45 days!
(RealEstateStagingAssociation

You need to get the facts and get started selling your home
before your neighbor does.

-

The You Win! Guide gives you everything you need to know,
and you can start in FIVE minutes!

Here's a quick rundown of what's included in the You Win! Guide:

Chapter One tells you how to boost your home's curb appeal.
The first thing buyers will see is the outside of your home--the front
lawn, the driveway, and the walkway. You'll want to pay close attention
to this section and read about...
* What you must do now to make buyers want to look inside your home.
* What buyers know about your house before they pick up the phone to
call the realtor.
* How to use flowers to make your house stand out from the crowd, and
how your mailbox can kill your chances of selling the house.
* How to look at your home through a picky buyer's eye.
* How to fix up the exterior of your home quickly and
inexpensively--without painting or residing.

Remember, 82-85% of buyers are shopping on the Internet before they
contact sellers or an agent. The first picture they see online is
usually the front of your home. This first look has to be impressive to
get them through the front door.

Curb Appeal Before and After - Home Staging

Curb Appeal Before & After:
Note the overgrown lawn, dead plants, and dirty walkway in the photo on
the left. See the transformation in the picture on the right with the
freshly cut grass, freshly planted flowers to give color, newly framed
door, freshly painted door, mailbox, and light fixture.

Simple changes make a big difference!

Chapter Two discusses the living areas of your home and how to
make buyers see themselves living and playing there.
* How peeking into your coat closet helps buyers judge your home.
* Why you don't want to use area rugs.
* How to use the Martha Test when deciding what to touch up or fix.
* Why "cosmetic" details are anything but minor, and when boring is
best. Trust us on this one.
* How your wall decorations can tell buyers how hard to negotiate.

Chapter Three tells you how to revamp one room that can make
or break your sale: the kitchen.
* Why Betty Buyer will be peeking in all your cabinets, and how to
make sure she likes what she sees.
* How to make your appliances appear more up-to-date and gourmet.
* How to take advantage of the cheapest, easiest, and fastest way to
update your house. Hands down.
* What to leave on the counter for prospective buyers. Nobody thinks
of doing this, but buyers love it.
* Why you really need to think about your countertops.

Kitchen Before & After - Home Staging

Kitchen Before & After:
Note the outdated appliances, old inexpensive countertops and floors,
poor use of space, and evidence of dirt and pets on the left . . . and
the updated appliances, better use of space, removal of pet gear, and
modern design (backsplash, color) on the right.

Chapter Four enters the bedrooms and bathrooms to give you
some extra-special tips, such as...
* How to set the right mood in the master bedroom.
* What the master bath should look, smell, and feel like to a buyer.
* Where you want natural, bright light . . . and where you want
softer light.
* How to remodel your bathroom so inexpensively you'll be shocked.
* How moving the TV into the bedroom can help sell the house.

Guest Bathroom Before & After - Home Staging

Guest Bathroom Before & After:
Note the dated look and dirty appearance on the left and the clean,
fresh design on the right.

Master Bedroom Before & After - Home Staging

Master Bedroom Before & After:
Note the cluttered, disorganized, and dark and dirty feel on the left
and the modern design, better use of space, clean feeling, and lack of
clutter on the right.

Master Bathroom Before & After - Home Staging

Master Bathroom Before & After:
Note the cluttered, dark appearance on the left and the bright, open
feel and lack of clutter on the right.

Chapter Five ventures into the garage and laundry room, often
the forgotten areas of the house.
* How to make the garage feel larger, so Bob Buyer can visualize all
his toys neatly parked in their proper places.
* Whether the garage doors should be open or closed during a showing.
* How to quickly make the laundry room smell as if you just washed a
load of clothes.

Chapter Six takes you into the backyard to help you create the
play area Betty and Bob want.
* How to help buyers picture their children or pets playing happily
in the backyard.
* What Bob Buyer wants to do in the backyard, and how to make him
visualize it.
* How to dress up the deck or porch furniture.
* When to leave the kids' play equipment, and when to move it.

Chapter Seven guides you in decorating your house to show it
off during the holidays.
* How to know whether to put out decorations.
* When to use holiday scents.
* How to decorate tastefully and not distract buyers.

You already have everything you need--you just need to know what to do
with it, and that's why we wrote the You Win! Guide. You need a simple,
quick, easy blueprint to get your home ready for the market. The guide
is only 37 pages, so it's a quick read, and as you'll see later, we've
got some extra-special goodies to make it even easier to sell your home
for the price you want!

Agents, this is the perfect gift for your clients and establishes you
as the expert they need to sell their house now. You don't have to have
those uncomfortable conversations about getting rid of the artwork in
the living room, and clients are grateful to you for saving them money
on staging.

Sim S - Home Staging Testimonial

"My realtor gave me this book as a gift, and I am so grateful. It made
me realize that we both have to work together to get my house sold in
this market. Thank you for your honest approach."
Sim S. - Los Angeles, CA
Movie Producer

The sad truth is that 90% of homebuyers are not like you--they can't
visualize the potential of a home, and that's why home preparation is
so critical! You have to play up your home's best features. You don't
want your home's best points overlooked or left up to the buyer's
imagination.

-

Why you as a seller need this book . . .

1. You'll eliminate the obvious reasons a buyer would want to discount
the price of the home.
2. Your home will look better than your neighbors' homes and will sell
faster, at a higher price.
3. You'll get the highest price possible, and your home will prove the
value of your asking price--buyers will appreciate its condition.
4. Organizing your home now means your move will be more organized
also.
5. You'll increase the number of potential buyers because your home
appeals to more people. Agents will show your home more often. This
equals more traffic and more chances to sell!
6. Preparing your home for sale always costs less than reducing the
price!
7. The You Win! Guide reveals secrets that other sellers don't know,
giving you a clear advantage.

Why you as a real estate agent need this book . . .

1. Give your clients a spectacular tool to prepare their home for this
market, ensuring they don't miss any of the key steps. You and the
seller work as a team.

2. Position yourself as the BEST EXPERT for the job, which helps you
justify the need for a real estate professional.
3. Learn what's inside a buyer's head--no more guessing what they won't
tell you!

4. Get more traffic and more offers. Prepared homes show better!
5. Save money in marketing. If you sell it quicker, everyone wins!
6. Close move-in-ready homes faster, so you and your sellers are paid
quickly.

7. Avoid buyer objections! If there is nothing for them to object to,
it means an easier sale.

"As the owner of a real estate company, I am always looking for ways to
make my agents and our business better. Given the current market
conditions, this book is perfectly timed to help a lot of struggling
home owners sell their properties. I recommend it 100% to anyone
looking to sell a home!"
Tim R. - Charleston, SC
Owner, Century 21 Properties Plus Inc.

We have the answer you've been looking for . . .

The real estate game can be a challenge. We want you to have all of the
tools and resources available to make you (or your clients) the maximum
profit by getting the best bang for your buck.

This easy, step-by-step, room-by-room guide can be used by you or your
real estate professional to walk through the house-preparation process,
so the property stands out from the competition and attracts buyers by
grabbing their interest in the first few seconds.

The You Win! Guide gives a detailed explanation of what buyers are
thinking and why changes need to be made. It includes top-10 lists and
easy-to-read tips, so you can read through it quickly and easily.

You will see this is a system that works!

Click below to watch a Q&A video with Terry & Julie

Remember: if you don't care, your buyers NEVER will.

-

But that's not all . . . we've included FREE bonus materials when you BUY
NOW!

First, you'll receive a bonus chapter valued at $20 with tips for showings
and open houses--FREE!

Here are just a few of the tricks you'll learn to make your open house
go off without a hitch:
* Create a foolproof system to get yourself and your home ready for
the open house.
* Schedule your open house for the best turnout.
* Get the most mileage from signage and flyers.
* Remember all the little things that make a big difference, but are
easy to forget . . . from opening the blinds to putting out water
for your guests.
* Make the buyer fall in love with your house--just as you did.
* Use criticism to improve your chances of selling your home.

Next, if you want to get started right away, you'll get a 15-page notebook
(valued at $30) with 107 easy tips and tricks to make your house sparkle and
grab buyers.

A few choice tidbits:
* Numbers on the house need to be legible. Consider getting new or
larger ones if it would make it easier to find the address from the
street.
* Fresh mulch or pine straw around the base of trees and flowerbeds
gives a fresh and maintained look for a small amount of money. Be
aware of what is standard in your geographical area.
* New door hardware is essential in making a great first impression.
It is the first time that the prospective buyer is going to touch
his or her new home.
* Squeaky doors? Add a little WD-40 to remove the squeaks.
* Door locks need to work easily.
* Bathroom faucets and knobs should be not only clean but also shiny.
Take the time to make them sparkle.
* Bedroom window treatments should be light and airy, allowing
natural light to come in.

. . . Plus 100 more tips!

Finally, for quick reference to keep you on track and organized, we'll send
you a checklist . . . 27 pages taking you room by room in logical order with
plenty of space for notes. This gift is valued at $20.

You'll get those little details right, like a pleasant sounding
doorbell, a welcome mat, and remembering to remove the pet door. You'll
also have the big details covered . . . like providing the inspection
report, cleaning the windows, and improving the landscaping.

Everything is laid out neatly in front of you, so you know exactly what
to do and when to do it. We've taken the guesswork out of staging your
home.

That's a total of $70 in bonuses.

Bruce and Jill - Home Staging Clients

"We love this ebook! Thank you for your humor--you take a sensitive
subject and make it fun and motivating. The checklist and notebook were
the perfect tools we needed to get our house in shape and ready to
sell."
Bruce and Jill H. - Yuma, AZ
Professional Travelers

-

Let's take a look at what you'll get today ...

The ebook packed with explanations, tips, and tricks to get
Betty and Bob Buyer to fall in love with your house and pay you what
you want.

The bonus chapter telling you exactly how to create an open
house that will bring in the serious buyers.

The notebook with 107 quick and easy fixes to boost your
home's appeal.

The checklist to keep you organized and on track.

What would you expect to pay for the ultimate sell-your-home package?

The bonuses alone are worth $70, and the ebook is priceless if it helps
you get your asking price, fast.

Several real estate professionals told us we should charge upwards of
$200 for this package.

We wanted to make it affordable for everyone, so we didn't want to
charge that.

We thought about $100 . . . and it would have been a steal at that
price. But still, not affordable for everyone.

-

For a limited time, you can purchase the You Win! Guide for only

$29

The sooner you buy, the sooner your house will be ready to sell. Buy it
today, and get started! We can't be right there to walk you through
your house, but we wanted to give you the next best thing.

This price will be going up $39. We wanted to give everybody a great
deal on a resource that we know will help you sell your house. So take
advantage of this great offer today!

**Please read before ordering**

- You Win! is an electronic book, or ebook. After you put
in your payment information, you can instantly download the ebook to
your computer. We show you how, so be sure to follow the prompts on
your screen. We'll also send you an email with the download
information.

You will not receive a hardback or paperback copy. Not only is this a
"green" business practice, but it also saves you money since we don't
have to print the book. It gives you instant access to the information,
no matter when you order, without waiting for it to be delivered or
having to drive to the bookstore!

Enjoy!

-

What's coming next?
How to hire a real estate agent who's perfect for you!

If you need any help, please contact us at info@youwinguide

Become an Affiliate

�2010 You Win Guide LLC | Email: info@youwinguide
Privacy Policy l Terms l Disclaimer l Refund Policy

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